Content-driven growth - Lenny's Newsletter
Advice from HubSpot, Ahrefs, Intercom, Slidebean, and Webflow Q: Which startups are best at content-driven growth, and what can I learn from the...
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Public (all visitors)
Content Marketing
a collection of articles and videos looking at how businesses can use content marketing to generate customer leads
Resources
Resources
To raise a fund, this agtech outfit built a content company first – TechCrunch
Rob Leclerc has the kind of pedigree that investors tend to like. He has a masters degree in computer science from the University of Calgary and a ...
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How Businesses Can Best Use Content Marketing to Generate Leads | Kellogg School of Management
New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.
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Y Combinator | Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz
Y Combinator Published on Oct 13, 2017 Camille Ricketts - is the Head of Content and Marketing at First Round Capital. Sonal Chokshi - runs th...
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Gary Vaynerchuk | Being a content marketing animal - Online Marketing Rockstars Keynote
OMR (Online Marketing Rockstars) Published on Mar 18, 2015 The content marketing animal, Gary Vaynerchuk's Keynote at Online Marketing Rockstars ...
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Top Reads from First Round on Content Marketing | First Search - The best tactical advice in tech
Every startup team looking to do content marketing should start here first. First Search is the largest database of curated, high-quality advice fo...
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How To Plan And Build A Successful Content Marketing Strategy | Marketing Insider Group
Did you know that every day on the internet: There are 4.75 Billion pieces of content shared There are 1.8 Billion photos uploaded There are 700 Mi...
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Content is Eating the World — Contently's CEO on Winning at Marketing's New Hotness | First Round Review
Joe Coleman has been helping companies of all sizes publish quality content for years. Here's his advice for startups as this new marketing trend r...
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The Ideal Length of Everything Online, Backed by Research
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
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Content Marketing Tools - The Ultimate List for Beginners and Experts
This map of content marketing tools will guide you through the many content marketing technologies and tools available to find the best for your ne...
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How to Win a Content Arms Race - Whiteboard Friday - Moz
The push for content generation has taken off across all industries lately, and it's not surprising that content strategy feels like it's turning i...
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Content promotion is about meeting your readers where they live
Content promotion is an exercise in interrupting someone to point a novelty-sized finger at your stuff. But it doesn't have to be spammy...
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Content marketing, from strategy to execution (in only 652 steps!)
Learn how to create a content strategy, and plan execution of that strategy, with this detailed walkthrough by Ian Lurie...
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How to Attract a Loyal Learning Audience, Even on a Tight Budget
No matter how great your training products are, there's no guarantee you'll attract a loyal learning audience. Heres how low-cost inbound marketing...
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PR + Content for Growth by Kat Mañalac and Craig Cannon
YC Partner Kat Manalac and Director of Marketing Craig Cannon describe the most effective ways to use PR and content to help your companies brand a...
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VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool
Jesse Genet is Founder & CEO @ Lumi, the startup that has raised close to $10m from Homebrew, Forerunner, Spark Capital, Lowercase and more.
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YC interview with Front - Mathilde Collin, an episode from Y Combinator on Spotify
Mathilde Collin is the cofounder and CEO of Front. Front is a shared inbox for teams and they were part of the YC Summer 2014 batch.You can check o...
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Starting a Customer Education Program: What You Should Know - Talented Learning
When should your company start a customer education program? Before you begin, prepare for success with advice from customer education expert Adam ...
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How do startups actually get their content marketing to work? – TechCrunch
Even the best growth marketers fail to get content marketing to work. Many are unwittingly using tactics from 4 years ago that no longer work today.
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Ghost - blogging platform, email marketing
Ghost - blogging platform, email marketing
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How to Write Usefully - Paul Graham essay
What should an essay be? Many people would say persuasive. That's what a lot of us were taught essays should be. But I think we can aim for somethi...
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