Developing new SaaS products

Article 2017

When Should You Add a Second Product? – SaaStr

At this year’s SaaStr Annual, we put back-to-back a seemingly very different set of speakers, Jeff Lawson CEO of Twilio (transcript here) and Peter...

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Article 2017

What are some best practices for selling a new product/service to your existing SaaS clients?

Know your NPS. Here’s the bottom line: if your NPS is say > 40 or so, a significant portion of your customers love you. If your NPS is say > 60 or ...

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Article 2018

SaaS guide: Software as a Service, as a business | Stripe Atlas

Stripe Atlas’ guide to understanding low-touch and high-touch SaaS businesses Introduction Why is SaaS taking over the world? Low-touch SaaS s...

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Article 2018

5 Takeaways from David Kellog’s SaaStr Annual 2018 Talk

Buckle in for a race through the land of SaaS metrics

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Article 2019

How to Build a $100 Billion SaaS Company | SaaStr

Today, there is 1 $100B+ SaaS Company, Salesforce. Just one. We could add older companies like Adobe, Microsoft, etc. but they aren't pure SaaS p...

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