The modern corporate campus

Why a corporate campus? "By the 1990s, the possibilities of working from home (or anywhere), outsourcing and offshoring challenged the need for a campus. Committing to so much space represented a liability for businesses in an increasingly digital, economically uncertain environment...Natural disasters and terrorism also raise questions about centralising an organisation in a single location. Given these risks, why would Apple build a $5bn campus?

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Created: Oct 03, 2017
Updated: Jan 23, 2025