Description
Why a corporate campus? "By the 1990s, the possibilities of working from home (or anywhere), outsourcing and offshoring challenged the need for a campus. Committing to so much space represented a liability for businesses in an increasingly digital, economically uncertain environment...Natural disasters and terrorism also raise questions about centralising an organisation in a single location. Given these risks, why would Apple build a $5bn campus?
BBC, 2017: "Tech giants like Apple are building vastly expensive headquarters – but university-style spaces have been used by companies for decades... (2017)
Eco-friendly glass architecture that incorporates flora into its design is trending high among West Coast tech giants. Only last week, Amazon's 'Sp... (2018)
Slate: "In 1956 GE bought a parcel of leafy land about an hour north of New York City and established its Crotonville management training center. ... (2017)
The ease with which one can extend the workday is not, in fact, a perk at all. (2018)