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The Secret Betrayal That Sealed Nike's Special Influence Over the University of Oregon

Pacific Standard 2018

University of Oregon President Dave Frohnmayer needed money to save his school. Alum and Nike chief executive Phil Knight was happy to help. But after Frohnmayer made a key mistake, Knight exacted a brutal punishment.

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SPORTS   STRATEGY   MARKETING   BUSINESS   PORTLAND, OREGON   UNITED STATES, USA  

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