Medium, "A non-artsy primer in digital aesthetics. OK, first things first. This guide is not for everyone. Who is this guide for? Developers who want to be able to design their own good-looking UI in a pinch.
UX designers who want their portfolio to look better than a Pentagon PowerPoint. Or UX designers who know they can sell an awesome UX better in a pretty UI package

Medium, "A non-artsy primer in digital aesthetics. OK, first things first. This guide is not for everyone. Who is this guide for? Developers who want to be able to design their own good-looking UI in a pinch.
UX designers who want their portfolio to look better than a Pentagon PowerPoint. Or UX designers who know they can sell an awesome UX better in a pretty UI package