by Michael Batnick, Director of Research at Ritholtz Wealth Management

"I was self-conscious when I began writing five years ago. I thought, “just what the world needs, another blogger.” This same thought was front and center when Ben and I were deciding whether or not to start a podcast. The biggest lesson I learned from producing content is this: Don’t worry about what the world needs.

It’s important for writers to understand their strengths and weaknesses. For example, it took me a while to appreciate that the reader wasn’t inside my brain. My posts made perfect sense to me, but over time, I’ve become much more aware of the fact that even though you might be writing for yourself, you’re wasting your time if the reader doesn’t understand...

by Michael Batnick, Director of Research at Ritholtz Wealth Management

"I was self-conscious when I began writing five years ago. I thought, “just what the world needs, another blogger.” This same thought was front and center when Ben and I were deciding whether or not to start a podcast. The biggest lesson I learned from producing content is this: Don’t worry about what the world needs.

It’s important for writers to understand their strengths and weaknesses. For example, it took me a while to appreciate that the reader wasn’t inside my brain. My posts made perfect sense to me, but over time, I’ve become much more aware of the fact that even though you might be writing for yourself, you’re wasting your time if the reader doesn’t understand...