How to get Press for your Startup

How To Get Press for Your Startup: The Complete Guide
Note: This is one of the chapters of a book I wrote that teaches you how to get users and traction for your company step by step. You can check it out here — Secret Sauce: A Step-By-Step Growth Hacking Tutorial.
There’s nothing a startup (or any company) needs quite as much as press. We can pretend like press doesn’t matter after we have it, but until then it brings in traffic, users, social validation and legitimacy all at the same time. Those are things it’s hard to get enough of.