How Tech Companies Woo Higher Ed (and What They Seek in Return) | EdSurge News

"Gifts are plentiful during the holidays. But Christmas came early for some higher-ed institutions in the form of freebies and discounts from big technology companies. Amazon gave Echo Dots. Apple also reached out with iPad Pros and other hardware at a discounted rate.

Charitable? Perhaps. But these efforts are part of a longer-term strategy for these companies to train future workers in their technology...

"Gifts are plentiful during the holidays. But Christmas came early for some higher-ed institutions in the form of freebies and discounts from big technology companies. Amazon gave Echo Dots. Apple also reached out with iPad Pros and other hardware at a discounted rate.

Charitable? Perhaps. But these efforts are part of a longer-term strategy for these companies to train future workers in their technology...