How Atlassian Built a $10 Billion Growth Engine

“We’ve had a lot of smart people who wouldn’t join the company or give us money or advise us because [our business] made no sense to them.” — Mike Cannon-Brookes, Atlassian co-founder When Atlassian was founded in 2002, the founders had a choice to make. They could jump through the standard hoops and do the …

"When Atlassian was founded in 2002, the founders had a choice to make.

They could jump through the standard hoops and do the things that most SaaS companies were doing—build out a sales team, knock down investors’ doors, and try to turn an idea into millions of dollars in funding.

But, Atlassian didn’t jump through the standard (and expected) hoops. Instead, they chose an unconventional path that would ultimately help them build a $10 billion business...

“We’ve had a lot of smart people who wouldn’t join the company or give us money or advise us because [our business] made no sense to them.” — Mike Cannon-Brookes, Atlassian co-founder When Atlassian was founded in 2002, the founders had a choice to make. They could jump through the standard hoops and do the …

"When Atlassian was founded in 2002, the founders had a choice to make.

They could jump through the standard hoops and do the things that most SaaS companies were doing—build out a sales team, knock down investors’ doors, and try to turn an idea into millions of dollars in funding.

But, Atlassian didn’t jump through the standard (and expected) hoops. Instead, they chose an unconventional path that would ultimately help them build a $10 billion business...