The article discusses the differences between American and European sports leagues in terms of profitability, competition, and creativity. It looks at how American sports leagues are more competitive, lucrative and monopolistic than their counterparts in Europe. However, it also outlines how European sport is characterized by a willingness to sacrifice profits for participation which makes these leagues more "European" in nature. The main message of the article is that despite their differences, both American and European sports have unique advantages that make them valuable to the business world.