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The new king of beers is a Mexican-American success story

The Economist 2023

Move over, Bud Light. Heed the power of the Hispanic market | Business

Bud light, Americas, self styled “king of beers“ for 22 years, is dethroned by Modelo Especial from Constellation Brands, a Mexican brew

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Updated 4 days ago

BEER   MARKETING   MEXICO   UNITED STATES, USA  

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