ARTICLE
- The Economist
(2023)
Move over, Bud Light. Heed the power of the Hispanic market | Business
Bud light, Americas, self styled “king of beers“ for 22 years, is dethroned by Modelo Especial from Constellation Brands, a Mexican brew
Visibility: Public (all visitors)
Summary:
The article discusses how Bud Light has been dethroned from its 22 year reign as America's "king of beers" by a Mexican-American company, Constellation Brands' Modelo Especial. This change illustrates an important success story for America's Hispanic market and contributes to a greater understanding of consumer trends within our society.
Keywords: Bud Light, Americas, King of Beers, Modelo Especial, Constellation Brands, Mexican brew, Hispanic market
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