The main message of this article is about how to make extra income by utilizing side hustles. The author is suggesting that now is the best time to capitalize on the possibilities available through personal branding and online avenues. The article provides four ideas for side hustles that could potentially earn one over $100,000. The tone of the article is optimistic and instructional, providing readers with potential opportunities for success. This article provides readers with four side hustle ideas to generate extra income, focusing on ones that can be successful in today's world. It offers an opportunity for readers to learn how to capitalize on personal branding and online avenues in order to make a comfortable income from such activities.