It’s Masters week! So today’s newsletter breaks down the money and business behind golf’s most famous event. You’ll learn how Augusta National turned the iconic golf tournament into a $150 million annual business. I’ll walk you through the incredible economics of the pro shop and concession stand, and you’ll leave with a deep understanding of why The Masters leaves $250 million on the table.

It’s Masters week! So today’s newsletter breaks down the money and business behind golf’s most famous event. You’ll learn how Augusta National turned the iconic golf tournament into a $150 million annual business. I’ll walk you through the incredible economics of the pro shop and concession stand, and you’ll leave with a deep understanding of why The Masters leaves $250 million on the table.