Leaky Bucket or Layer Cake? Why You Can't Ignore GMV Retention | a16z Future

GMV retention is the one of the most predictive metrics of success for a marketplace business, but most founders don't track it. Here's what it is, why it matters, and benchmark data to aim for.

GMV retention is the one of the most predictive metrics of success for a marketplace business, but most founders don't track it. Here's what it is, why it matters, and benchmark data to aim for.