Why Simple Is Smart - By Derek Thompson - The Atlantic

Complicated language can send a signal that a writer is dense or overcompensating.

A few years ago, a young writer asked me if I had any tips for an aspiring journalist. My first instinct was to say no. My career has been full of hard work but also quirky luck, and I think everybody should distrust individuals who claim that the path to success is a highly specific set of circumstances that just happens to match, step for step, the story of their life...