Substack Pro - Why we pay writers

The thinking behind Substack Pro

With Substack Pro, we pay a writer an upfront sum to cover their first year on the platform. The idea is that the payment can be more attractive to a writer than a salary, so they don’t have to stay in a job (or take one) that’s less interesting to them than being independent. In return for that financial security, a Pro writer agrees to let Substack keep 85% of the subscription revenue in that first year. After that year, the deal flips, so that the writer no longer gets a minimum guarantee but from then on keeps 90% of the subscription revenue – which, if we’ve made our bet well, will be a larger overall dollar amount. We like this structure because, while some who get these deals are already we...