A Japanese hotel in the Swiss Alps? Welcome to pick’n’mix globalisation

"These days place is well on its way to being abolished.
The first stage of the process was homogenisation: hotels and shopping malls that looked the same whether they were in the unforgiving sun of Phoenix, Arizona, or the unrelenting drizzle of Reading, England. Holiday Inn hit on the perfect slogan for the era with “the best surprise is no surprise”. However far you travelled from Normal, Illinois, you could be guaranteed the same “Holiday Inn experience”...

A Japanese hotel in the Swiss Alps? Welcome to pick’n’mix globalisation

"These days place is well on its way to being abolished.
The first stage of the process was homogenisation: hotels and shopping malls that looked the same whether they were in the unforgiving sun of Phoenix, Arizona, or the unrelenting drizzle of Reading, England. Holiday Inn hit on the perfect slogan for the era with “the best surprise is no surprise”. However far you travelled from Normal, Illinois, you could be guaranteed the same “Holiday Inn experience”...