At the Bunkr, a shop in a hip east London neighbourhood, fans shop for the jerseys of their favourite teams, watch match highlights on wall-mounted televisions and splash out on the latest gear. But this is no ordinary sporting-goods store. Bunkr bills itself as the “world’s first e-sports concept store”. It sells computer mice, not football boots, and shows clips of gamers clashing in the popular “League of Legends” video game, not the latest scores from Wimbledon.Shops such as Bunkr point to the future.

At the Bunkr, a shop in a hip east London neighbourhood, fans shop for the jerseys of their favourite teams, watch match highlights on wall-mounted televisions and splash out on the latest gear. But this is no ordinary sporting-goods store. Bunkr bills itself as the “world’s first e-sports concept store”. It sells computer mice, not football boots, and shows clips of gamers clashing in the popular “League of Legends” video game, not the latest scores from Wimbledon.Shops such as Bunkr point to the future.