An exploration of how the business value of a dollar varies depending on the context.

“From a startup's perspective, there are three common reasons why the value of a dollar can vary:

Money has different marginal value to a customer depending on where it falls on their balance sheet.

Some types of revenue require a lot more effort and resources to earn than other types.

Timing matters, and a dollar today is worth more than a dollar next year.

An exploration of how the business value of a dollar varies depending on the context.

“From a startup's perspective, there are three common reasons why the value of a dollar can vary:

Money has different marginal value to a customer depending on where it falls on their balance sheet.

Some types of revenue require a lot more effort and resources to earn than other types.

Timing matters, and a dollar today is worth more than a dollar next year.