NBCUniversal makes its content and ads more shoppable with a new Checkout experience

NBCUniversal is introducing a new way to incorporate commerce into the viewing and reading experience, which it calls NBCUniversal Checkout. The new product is part of the company’s One Platform ad offering. As demonstrated for me yesterday, it allows the readers of articles and viewers of videos on NBCUniversal properties to click on a featured product, […]

“This is a really unique opportunity for a native shopping experience embedded in content,” Feldman said...