Grubhub's link building strategy

How Grubhub's local link building strategy saw them generate 50% more organic traffic than their competitors in the online food delivery market

Casey's first challenge was organising site structure. First he generated a parent page for New York. Then, child pages for specific foods within New York.

Now, no-matter, whether New Yorkers were searching for Food Delivery, Pizza delivery, or Vegan delivery, Grubhub had an indexed page of aggregated restaurants waiting...

How Grubhub's local link building strategy saw them generate 50% more organic traffic than their competitors in the online food delivery market

Casey's first challenge was organising site structure. First he generated a parent page for New York. Then, child pages for specific foods within New York.

Now, no-matter, whether New Yorkers were searching for Food Delivery, Pizza delivery, or Vegan delivery, Grubhub had an indexed page of aggregated restaurants waiting...