How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study

At PSL, we kill nine out of ten ideas that we test. We haven't talked much about these publicly before, but we wanted to share what it looks like when we make a "kill" decision. Our goal in publishing this is to help other founders think about how to do early validation the way that we do inside the studio.

The idea we tested was Xylo, which solved a problem that millions of parents in the U.S. experience: finding great teachers for music lessons. Our proposed solution was an online platform to connect these teachers with students for remote (or in-person) lessons with a great user experience. Sounds like a great idea, right? Let's dive in!

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At PSL, we kill nine out of ten ideas that we test. We haven't talked much about these publicly before, but we wanted to share what it looks like when we make a "kill" decision. Our goal in publishing this is to help other founders think about how to do early validation the way that we do inside the studio.

The idea we tested was Xylo, which solved a problem that millions of parents in the U.S. experience: finding great teachers for music lessons. Our proposed solution was an online platform to connect these teachers with students for remote (or in-person) lessons with a great user experience. Sounds like a great idea, right? Let's dive in!

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