How Tech Companies Are Selling Colleges on Mass Data Collection | EdSurge News (2019)

CHICAGO—Big Data will save you. Versions of that sales pitch echoed through the cavernous exhibit hall this week at one of the largest trade shows for ...

“If colleges actually bought all the tools sold here, just about every move made by students and professors in physical and virtual campuses would be tracked and analyzed in the name of efficiency. And the vision expands beyond that, as the vision is to create data profiles of students before they even arrive on campus and to continue data tracking long after they’ve graduated...