Professional B2B coaching & mentoring solutions market map - Brighteye Insights (2019)

While talking to numerous companies in this space, we crafted a market map to help us refine our thinking about how the sector is shaping up and to differentiate between the various approaches.

This map includes 80+ companies of disparate geographies, sizes, value propositions (online vs. offline sessions; professional coaches vs. peer coaching; etc.) and target markets (large companies vs. tech startups vs. SMEs; etc.). It is by no means an exhaustive list - please feel free to suggest companies that we’ve missed.

“Based on our market map, slightly more than $640M has been invested into this space by Venture Capital and Private Equity funds over the last 8 years. Notable recent fundings include BetterUp ($145M raised), who is paving the way, followed by Chorus ($55M raised) Guru...

While talking to numerous companies in this space, we crafted a market map to help us refine our thinking about how the sector is shaping up and to differentiate between the various approaches.

This map includes 80+ companies of disparate geographies, sizes, value propositions (online vs. offline sessions; professional coaches vs. peer coaching; etc.) and target markets (large companies vs. tech startups vs. SMEs; etc.). It is by no means an exhaustive list - please feel free to suggest companies that we’ve missed.

“Based on our market map, slightly more than $640M has been invested into this space by Venture Capital and Private Equity funds over the last 8 years. Notable recent fundings include BetterUp ($145M raised), who is paving the way, followed by Chorus ($55M raised) Guru ($40M raised), Aviso ($40M raised) and Everwise ($26M raised). While most of the capital to date has been invested in solutions that impart soft skills and leverage human interaction to deliver their services (quadrant I; ~$287M in funding), some top tier US funds like Emergence Capital are focusing on AI/ML driven solutions (Emergence’s coaching networks thesis is worth reading: here)...