The 1903 Tour de France was set up as a “side project” which ended up changing the fortunes of its parent newspaper L'Auto

"It's quite remarkable really. The three largest cycling stage races in the world today all started as “side projects” hoping to increase readership of their parent newspaper...

The 1903 Tour de France was set up as a “side project” which ended up changing the fortunes of its parent newspaper L'Auto

"It's quite remarkable really. The three largest cycling stage races in the world today all started as “side projects” hoping to increase readership of their parent newspaper...