Companies Don’t Always Need a Purpose Beyond Profit - Harvard Business Review

Those lofty mission statements don’t do much anyway.

"Purpose does not have to come from some artificial appeal to a higher order societal goal – rousing speeches by company leaders about their company’s grand purpose seem to have no effect at all. Business is a worthy purpose and economic wealth is an excellent way to do good in the world. It is up to business leaders (and schools like mine) to help people grasp the social power of profit...

Those lofty mission statements don’t do much anyway.

"Purpose does not have to come from some artificial appeal to a higher order societal goal – rousing speeches by company leaders about their company’s grand purpose seem to have no effect at all. Business is a worthy purpose and economic wealth is an excellent way to do good in the world. It is up to business leaders (and schools like mine) to help people grasp the social power of profit...