By putting adults who played Pokémon as kids into brain scanners, researchers have learned that this group of people have a brain region that responds more to the cartoon characters than to other pictures. More importantly, this charming research method has given us new insight into how the brain organizes visual information.

By putting adults who played Pokémon as kids into brain scanners, researchers have learned that this group of people have a brain region that responds more to the cartoon characters than to other pictures. More importantly, this charming research method has given us new insight into how the brain organizes visual information.